The 70-20-10 Rule for Leadership Development (2024)

What’s the 70-20-10 Framework?

A research-based, time-tested, classic guideline for developing managers, the 70-20-10 rule emerged from over 30 years of our Lessons of Experience research, which explores how executives learn, grow, and change over the course of their careers.

According to the 70-20-10 rule, leaders learn and grow from 3 types of experience, following a ratio of:

  • 70% challenging experiences and assignments
  • 20% developmental relationships
  • 10% coursework and training

The underlying assumption of the 70-20-10 rule is that leadership can be learned— that leaders are made, not born.

We believe that today, more than ever, a manager’s ability and willingness to learn from experience is the foundation for leading with impact.

Go Beyond the 70-20-10 Rule With Experience-Driven Development

The 70-20-10 framework seems simple, but you need to take it a step further. All experiences aren’t created equal.

Which experiences contribute the most to learning and growth? And what specific leadership lessons can be learned from each experience?

To help you (and your boss or direct reports) match your learning needs to the experiences most likely to provide that learning, we’ve researched and mapped out the links between experiences and lessons learned.

We’ve studied on-the-job learning and experience-driven talent development extensively, and we even extended our long-standing findings (rooted in U.S.-based corporations) to a global audience. Our researchers collaborated with organizations in India, China, and Singapore to extend what we know about how leadership is learned.

The 70-20-10 Rule for Leadership Development (1)

Sources of Leadership Learning From Experiences

Our research across China, India, Singapore, and the U.S. has found that there are important similarities and differences in the way leadership is learned from experiences. But, from our studies of these 4 countries, 5 universally important sources of leadership learning stand out:

  1. Bosses and superiors
  2. Turnarounds
  3. Increases in job scope
  4. Horizontal moves
  5. New initiatives

Additionally, each respective country draws from 2 unique primary sources of leadership:

  • China: personal experiences and mistakes
  • India: personal experiences and crossing cultures
  • Singapore: stakeholder engagements and crises
  • United States: mistakes and ethical dilemmas

Among the leadership lessons learned from experiences, all 4 countries rank these 3 as universally important: managing direct reports, self-awareness, and executing effectively.

To adapt and grow, leaders need to be constantly involved in new experiences and challenges that foster learning. Some of these new opportunities will come their way through new jobs, crises, or significant challenges.

But it isn’t necessary to change jobs to find powerful learning experiences in the workplace. And in any job situation, leaders need to seek out or strengthen relationships with bosses, mentors, and peers that will contribute to their own growth in leadership.

At CCL, our work with the 70-20-10 framework rule reveals the power of putting experience at the center of talent management. It’s an approach that emphasizes the pivotal role of challenging assignments in attracting, developing, and retaining talent — and at the same time, highlights how the power of on-the-job experience is enhanced when surrounded by developmental relationships and formal learning opportunities.

In fact, our research on the 70-20-10 rule shows that challenging assignments are the primary source of key learning experiences in managerial careers.

The Amplifier Effect of the 10% for Coursework & Training in the Classic 70-20-10 Framework

What about coursework and training? Although it’s seen as contributing just 10% to a leader’s development, well-designed coursework and leadership training programs have an amplifier effect — clarifying, supporting, and boosting the other 90% of your learning. A program module that incorporates tools and experiential practice sessions can help managers become more effective learners and leaders.

The 70-20-10 rule reveals that individuals tend to learn 70% of their knowledge from challenging experiences and assignments, 20% from developmental relationships, and 10% from coursework and training. Skilled training specialists can help an organization establish a shared knowledge base and align its members with respect to a common leadership vision and the 70-20-10 rule.

Ready to Take the Next Step?

Build the most effective 10% possible for the coursework and training in your team’s 70-20-10. Partner with us to build critical leadership skills needed in your organization. Learn more about our Talent Development solutions.

The 70-20-10 Rule for Leadership Development (2024)

FAQs

The 70-20-10 Rule for Leadership Development? ›

10% of learning comes from formal learning (Workshops, training programmes, MBAs) 20% of learning comes from other people (Coaching, Mentoring, Line Manager support) 70% of learning comes from on the job experiences and challenging assignments.

What is the 70:20:10 model of leadership development? ›

According to the model, learning comes from three different components: 70% comes through job experiences. 20% occurs socially through friends and colleagues. 10% comes through formal training.

How do you write a 70/20/10 development plan? ›

A 70 20 10 development plan prioritizes on-the-job learning as it accounts for 70% of learning and development. Then mentoring with colleagues and superiors, which accounts for 20%, and finally, formal learning making up the last 10%.

What statement best describes the 70 in the 70/20/10 rule of leadership development? ›

According to the 70:20:10 Forum , the model describes an ideal balance between different ways of learning and developing in the workplace: 70 percent by "Experience," through day-to-day tasks, challenges and practice.

How effective is the 70/20/10 model? ›

The 70-20-10 learning model is considered to be of greatest value as a general guideline for organizations seeking to maximize the effectiveness of their learning, and development programs through other activities and inputs.

What does the 70:20:10 model assume? ›

Defining the 70:20:10 model of learning

Essentially, it's a strategic workplace learning framework that can be used to boost staff effectiveness by supporting the three types of learning: experiential (comprising 70% of the learning), social (20% of the learning), and formal (10% of the learning).

What is the 70 20 10 content strategy indicative of? ›

70% of content should be proven content that supports building your brand or attracting visitors to your site. 20% of content should be premier content which may be more costly or risky but has a bigger potential new audience, for example 'viral videos' or infographics. 10% of content should be more experimental.

What is 70 20 10 simplified? ›

It mixes: Doing – 70% of development. Learning through others – 20% of development. Using more formal learning resources – the remaining 10%

What are the benefits of 70 20 10? ›

The 70:20:10 method increases individual and team performance, employee engagement and builds a culture of continuous learning which all contributes to a high performance culture. The model is identified as a more informal method of training, which nowadays is viewed as more efficient.

What should I write in my development plan? ›

Set both short- and long-term goals and write them down! Be sure to make them SMART goals (Specific, Measurable, Achievable, Realistic, Timely). Next, decide on a timeline. It's important to give yourself deadlines and targets to ensure continuous progress.

What is the 70 10 10 rule? ›

There are several different ways to go about creating a budget but one of the easiest formulas is the 10-10-10-70 principle. This principle consists of allocating 10% of your monthly income to each of the following categories: emergency fund, long-term savings, and giving. The remaining 70% is for your living expenses.

What is the 70 20 10 training split? ›

As most HR professionals know, the 70-20-10 learning and development (L&D) model states that individuals gain most of their knowledge from on-the-job training, some from networking and professional relationships, and the rest from formal training courses and resources.

What is the 20 60 20 theory of leadership? ›

In one of our Leadership Academy classes we spend a little time discussing the 20/60/20 rule. This rule says that on a given team roughly 20 percent of our agents will be superstars, 20 percent will be stragglers and 60 percent will be average performers.

What are the three es of the 70 20 10 learning model described in this module? ›

The 70-20-10 learning model suggests that learning happens through three main types of experiences: 70% from on-the-job experiences, tasks, and problem solving. 20% from feedback and from working with role models. 10% from formal training and reading.

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