Only 1-in-10 Americans are living their definition of 'financial freedom,' Achieve survey finds (2024)

Over half believe they're nowhere near reaching financial freedom, and 36% have less than $1,000 in their savings accounts

SAN MATEO, Calif., Aug. 22, 2023 /PRNewswire/ -- Despite most Americans having modest expectations of what it means to attain financial freedom, just 1-in-10 (11%) report they are living their definition of financial freedom, according to a new survey byAchieve, the leader in digital personal finance.

Amid a challenging economic landscape, including a potential recession, consumer credit card debt surpassing $1 trillion, and the restarting of repayment of student loans on the horizon, it's understandable that many Americans are feeling financially defeated right now. Achieve explored how Americans are feeling about their financial situation. The survey asked consumers to select the ideas of financial freedom that they most agreed with and found the most common definitions were:

  • Living debt free: 54.2%
  • Living comfortably, but not necessarily being rich: 50%
  • The ability to regularly meet all of their financial obligations and still have some money left over each month: 49.3%
  • Never having to worry about money: 46.2%

Surprisingly, the survey also found that far fewer respondents believe financial freedom means being rich (12.6%) or having enough money to give up working altogether (32.1%).

"We're seeing far fewer Americans with the goal of becoming 'rich' and many families pivoting to just trying to be able to pay their bills on time. With all of the economic pressures facing American families, financial freedom is currently more about making ends meet," said Brad Stroh, co-founder and co-CEO of Achieve. "Reaching financial stability is particularly challenging for consumers living with debt."

While attitudes about most topics can vary wildly across generations, when it comes to defining financial freedom, it's unanimous: living debt free tops the list. More than half of consumers across each generation surveyed agreed that being debt free is their number one financial goal (51.5% of Gen Z, 56.2% of Millennials, 52% of Gen X, 54.5% of Baby Boomers). Baby Boomers (14.8%) are the generation most likely to be living their definition of financial freedom, compared to Gex X (8.3%), Millennials (9.3%), and Gen Z 12.3%.

Over half of Americans are not anywhere close to financial freedom, but optimism remains

Over half of respondents (58%) indicated that they are not anywhere close to reaching their personal definition of financial freedom. At the forefront of this challenge is that many Americans lack a well-funded savings account. Achieve found that 40% of respondents don't even have a basic bank savings account. Among those that do, 35.8% said they have less than $1,000 in their savings accounts.

Whether these individuals believe they are close to reaching their definition of financial freedom or not, many are optimistic. More than half (52%) of respondents say their journey toward this ideal is getting better, compared to 37% who report it's getting worse.

The survey also explored ways Americans are managing their personal finances and navigating their journeys toward financial freedom. Additional highlighted findings include:

  • 78% of consumers report having a checking account (65% of Gen Z, 76% of Millennials, 81% of Gen X and 86% of Baby Boomers), compared to 60% of consumers with a savings account (58% of Gen Z, 61% of Millennials, 57% of Gen X and 62% of Baby Boomers)
  • Surprisingly, more consumers reported having a cryptocurrency wallet (13%) than a professionally managed investment account (10%)
  • Only 33% of respondents reported having an IRA/401(k) retirement account and just 40.8% of respondents said that they are very confident they will be financially secure once they retire.
  • Meanwhile, older generations were more likely to feel uncertain about their retirement prospects, with those closer to retirement saying they are not confident they will be financially secure when they retire (35% of Gen X and 34.2% of Baby Boomers).
  • On the other hand, Gen Z, the generation furthest away from retirement, is also the most optimistic, with 51.4% saying they are very confident about being financially secure when they retire.

Click here for additional findings and to learn more about the Achieve Center for Consumer Insights.

Methodology

The data and findings presented are based on an Achieve survey conducted in July 2023 consisting of 1,000 U.S. consumers ages 18 and older and is representative of Census Bureau benchmarks of the U.S. population for age, gender, race and ethnicity.

About the Achieve Center for Consumer Insights

The Achieve Center for Consumer Insights is a think tank that leverages Achieve's team of digital personal finance experts to provide a view into the state of consumer finances. In addition to sharing insights gleaned from Achieve's proprietary data and analytics, the Achieve Center for Consumer Insights publishes in-depth research, bespoke data and thoughtful commentary in support of Achieve's mission of helping everyday people get on the path to a better financial future.

About Achieve

Achieveis the leader in digital personal finance. Our solutions help everyday people get on, and stay on, the path to a better financial future, with innovative technology and personalized support. By leveraging proprietary data and analytics, our solutions are tailored for each step of a consumer's financial journey and include personal loans, home equity loans and help with debt. In addition, Achieve also provides financial tips and education, including a free specialized mobile app, MoLO (Money Left Over). Headquartered in San Mateo, California, Achieve has nearly 3,000 dedicated teammates across the country with hubs in California, Arizona, Texas and Florida. Achieve is frequently recognized as a Best Place to Work.

Achieve and its affiliates are subsidiaries of Freedom Financial Network Funding, LLC, including Bills.com, LLC d/b/a Achieve.com (NMLS ID #138464) Equal Housing Lender; Freedom Financial Asset Management, LLC d/b/a Achieve Personal Loans (NMLS ID #227977); Freedom Resolution (NMLS ID #1248929); and Lendage, LLC d/b/a Achieve Loans (NMLS ID #1810501), Equal Housing Lender.

Contacts


Erica Bigley

AustinKilgore

Vice President, Corporate Communications

Director, Corporate Communications

[emailprotected]

[emailprotected]

415-710-9006

214-908-5097

SOURCE Achieve

Only 1-in-10 Americans are living their definition of 'financial freedom,' Achieve survey finds (2)

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Only 1-in-10 Americans are living their definition of 'financial freedom,' Achieve survey finds (2024)

FAQs

Only 1-in-10 Americans are living their definition of 'financial freedom,' Achieve survey finds? ›

The survey revealed that many Americans are feeling defeated when it comes to their financial lives, with just 11% reporting that they are living their definition of economic freedom.

What percentage of people achieve financial freedom? ›

SAN MATEO, Calif., Aug. 22, 2023 /PRNewswire/ -- Despite most Americans having modest expectations of what it means to attain financial freedom, just 1-in-10 (11%) report they are living their definition of financial freedom, according to a new survey by Achieve, the leader in digital personal finance.

What percentage of Americans are financially secure? ›

Bankrate's survey highlights that 72 percent of Americans don't feel financially secure, with only 28 percent claiming complete financial security. High inflation rates, the broader economic landscape and rising interest rates are pinpointed as major hurdles. Trending: Are you rich?

What percentage of Americans are financially illiterate? ›

Only 57% of adults in the United States are financially literate.

Are 57% of American adults financially literate? ›

First, only 57% of adults are financially literate. Second, over 40% of Americans aren't familiar with Roth IRAs, money market accounts and high-yield savings accounts. On the other hand, nearly 70% of people know about 401(k)s but don't know how to use them. A third takeaway from this study comes from WalletHub.

What percentage of Americans are 100% debt free? ›

Around 23% of Americans are debt free, according to the most recent data available from the Federal Reserve. That figure factors in every type of debt, from credit card balances and student loans to mortgages, car loans and more.

What percentage of Americans have a financial plan? ›

If so, you're not alone: Only 33% of Americans have a written financial plan, according to Schwab's 2021 Modern Wealth Survey. Of the rest, almost half said they didn't have enough money to make a plan worthwhile. Others said it was too complicated, or they didn't have time to develop a plan.

Is $230,000 a good salary? ›

To feel comfortable or financially secure, Americans need a salary of roughly $233,000 a year on average, Bankrate found. That's over three times the median U.S. household income of about $71,000 a year, according to Census Bureau data.

What percentage of Americans have $100,000 for retirement? ›

14% of Americans Have $100,000 Saved for Retirement

Most Americans are not saving enough for retirement. According to the survey, only 14% of Americans have $100,000 or more saved in their retirement accounts. In fact, about 78% of Americans have $50,000 or less saved for retirement.

What percentage of Americans have $5000 saved? ›

About 29% of respondents have between $501 and $5,000 in their savings accounts, while the remaining 21% of Americans have $5,001 or more. Few hold much cash in their checking accounts as well. Of those surveyed, 60% report having $500 or less in their checking accounts, while only about 12% have $2,001 or more.

Are 20% of Americans illiterate? ›

Nationwide, on average, 79% of U.S. adults are literate in 2022. 21% of adults in the US are illiterate in 2022. 54% of adults have a literacy below sixth-grade level.

Why are Americans not financially literate? ›

In fact, 88% of all Americans said high school did not leave them “fully prepared” for handling money in the real world. This lack of personal finance education in high school has understandably lead to stress over managing finances for all Americans.

How many Americans have nothing in savings? ›

As many as 28% of Americans have nothing saved for their retirement, 39% aren't contributing to a retirement fund and another 30% don't think they'll ever be able to retire.

What age group in the US is least financially literate? ›

Whether it's investment strategies, spending habits or confidence in their financial knowledge, each generation differs from one another when it comes to their finances. However, among all of the generations, it's Gen Z that is proven to have the lowest financial literacy levels.

Are rich people more financially literate? ›

Rich adults have better financial skills than the poor (Figure 7). Of adults living in the richest 60 percent of households in the major emerging economies, 31 percent are financially literate, against 23 percent of adults who live in the poorest 40 percent of households.

Who has the highest financial literacy in the world? ›

The countries with the highest financial literacy rates are Australia, Canada, Denmark, Finland, Germany, Israel, the Netherlands, Norway, Sweden, and the United Kingdom, where about 65 percent or more of adults are financially literate.

What percent of people struggle with finances? ›

According to a recent Ramsey Solutions study, 34% of survey respondents indicated that they were either facing financial struggles or were actively in crisis. That's a huge percentage of people -- more than one-third of all respondents -- who are not feeling good about their personal finances.

What is the 4% rule for financial freedom? ›

The 4% rule for retirement budgeting suggests that a retiree withdraw 4% of the balance in their retirement accounts in the first year after retiring and then withdraw the same dollar amount, adjusted for inflation, every year thereafter.

What percent of people control the wealth? ›

The top 1% of American earners now control more wealth than the nation's entire middle class, federal data show. More than one-quarter of all household wealth, 26.5%, belongs to Americans who earn enough money to rank in the top percentile by income, according to Federal Reserve statistics through mid-2023.

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