Five Elements of Every Successful Nonprofit Annual Report (2024)

Your organization’s annual report is a grandopportunity to take your supporters insidethe fine work you do and show them theresults you achieve. In this article, nonprofitmarketing expert Kivi Leroux Miller outlinesthe five elements every annual report shouldinclude:

  • Accomplishments, not activities. Showthe benefits of your work.
  • Real people telling the story. Readersrespond to personal communications.
  • The financials. Show key information ingraphic form.
  • Ample thanks. Let your community ofsupporters know you appreciate them.
  • A call to action. Remind readers howthey can support you.

Five Elements of Successful Nonprofit Annual Reports

Five Elements of Every Successful Nonprofit Annual Report (1)

Five Elements of Every Successful Nonprofit Annual Report (2024)

FAQs

What are five elements that should be included in an annual report? ›

In this article, nonprofit marketing expert Kivi Leroux Miller outlines the five elements every annual report should include:
  • Accomplishments, not activities. Show the benefits of your work.
  • Real people telling the story. Readers respond to personal communications.
  • The financials. ...
  • Ample thanks. ...
  • A call to action.

What are the important elements of a good annual report? ›

Components of an Annual Report
  • Letters to shareholders.
  • Management's discussion and analysis (MD&A)
  • General corporate information or business profile.
  • Operating and financing highlights.
  • Financial statements.
Dec 16, 2021

What is needed in an annual report for a nonprofit? ›

As shown in the template, your annual report should include the following elements:
  • Your organization's mission statement. Feature your mission statement at the very beginning of the document. ...
  • Financial information. ...
  • Projects from the year. ...
  • Appreciation for your contributors.

What are the four components of an annual report? ›

Your annual report should include four main components: the chairman's letter, a profile of your business, an analysis of your management strategies, and your financial statements.

What are the five 5 elements of report writing? ›

Essential Elements Of Report Writing and Format Of Report Writing
  • Title page. A good title is informative without being cumbersome. ...
  • Table of contents. ...
  • Executive summary. ...
  • Introduction. ...
  • Discussion. ...
  • The ending. ...
  • Recommendations.

What 7 items must be included in the annual financial statements? ›

The major elements of the financial statements (i.e., assets, liabilities, fund balance/net assets, revenues, expenditures, and expenses) are discussed below, including the proper accounting treatments and disclosure requirements.

What is the single most important component of an annual report? ›

Financial statements

This is perhaps the most important section of the annual report. A company presents three financial statements - income statement or profit and loss account (P&L), balance sheet and cash flow statement. Apart from these, there are also notes to financial statements.

What are the principles of annual report? ›

An annual report begins with a letter to the shareholders, then a brief description of the business and industry. Following that, the report should include the audited financial statements: balance sheet, income statement, and statement of cash flows.

What are the elements of a good report? ›

The key elements of a good report include accuracy, objectivity, clarity, conciseness, continuity, and a well-organized layout and format.

What to look for in nonprofit financials? ›

The four essential nonprofit financial statements are statements of financial position, activities, cash flows, and functional expenses.

What is typically included in an annual report? ›

Annual reports are comprehensive documents designed to provide readers with information about a company's performance in the preceding year. The reports contain information, such as performance highlights, a letter from the CEO, financial information, and objectives and goals for future years.

What are the typical contents of an annual report? ›

Annual reports typically include financial statements, statements from the CEO and Board Chair, and key activities and accomplishments. Generally, annual reports are intended to offer a transparent view of an organisation's activities over the course of a financial year.

What makes a good annual report? ›

A good annual report communicates more than just financial performance and forecasts. It provides stakeholders with a deeper understanding of what you do, why you do it, and how well you do it — and gives them a reason to trust, invest in, and/or work with your brand.

What are the four 4 key elements in the structure of a report? ›

The following table shows the possible elements of a report in the order they would usually occur. The essential elements (introduction, body, conclusion, and reference list) are shown in red and bold in the table on the next page.

What four statements are contained in most annual reports? ›

The four financial statements contained in most annual reports are: (1) balance sheet; (2) income statement; (3) cash flow statement; and (4) statements of shareholders' equity. The balance sheet provides an overview of company assets and liabilities. The income statement provides an overview of sales and expenses.

What should be included in an annual financial report? ›

This includes:
  • a statement of profit or loss and other comprehensive income*
  • a statement of financial position.
  • a statement of changes in equity*
  • a statement of cash flows.
  • notes to the financial statements.

What are the elements of financial statements 5? ›

There are five elements of a financial statement: Assets, Liabilities, Equity, Income, and Expenses.

Top Articles
Latest Posts
Article information

Author: Rev. Porsche Oberbrunner

Last Updated:

Views: 6551

Rating: 4.2 / 5 (53 voted)

Reviews: 84% of readers found this page helpful

Author information

Name: Rev. Porsche Oberbrunner

Birthday: 1994-06-25

Address: Suite 153 582 Lubowitz Walks, Port Alfredoborough, IN 72879-2838

Phone: +128413562823324

Job: IT Strategist

Hobby: Video gaming, Basketball, Web surfing, Book restoration, Jogging, Shooting, Fishing

Introduction: My name is Rev. Porsche Oberbrunner, I am a zany, graceful, talented, witty, determined, shiny, enchanting person who loves writing and wants to share my knowledge and understanding with you.