Why the 70:20:10 learning model works, and how to implement it (2024)

Organizations recognize the importance of learning and development. In fact, 84% of corporate leaders view learning as a critical issue, which is likely why investment in training programs is at an all-time high. However, nearly every CEO and CHRO reports that their leaders aren’t developing skills fast enough. So what’s missing from the current approach to development?

Historically, learning management systems were designed to enforce compliance. While modern systems have improved since then, they’re still not driving lasting behavior change. That’s where the 70:20:10 learning model can help.

What is the 70:20:10 learning model?

This methodology was originally introduced after a study conducted by the Center for Creative Leadership (CCL) examined how executives learn, grow, and change over the course of their careers. The takeaways were surprising.

Although companies spend tens of billions each year to train employees, most executives didn’t credit this as their primary source for learning leadership traits. Instead, the executives cited on-the-job experiences, challenging projects, and mentoring as key elements to developing their leadership qualities.

Why the 70:20:10 learning model works, and how to implement it (1)

CCL then published the ratio they believe to be the most effective model for learning:

  • 70% for job-related experiences
  • 20% for developmental relationships
  • 10% for formal coursework and training

Since then, the 70:20:10 learning model has been widely utilized by organizations – with great success. But what exactly is it about this approach that’s so effective?

Why the 70:20:10 learning model is effective

There are a few reasons why the 70:20:10 learning model works well for employees:

Diversifies approaches to learning

Not everyone learns the same way. That’s why offering a program that contains a healthy mix of opportunities and channels for learning can be effective. This gives employees the flexibility to shape their learning experience in a way that works for them.

Increases employee engagement

With the right tools and resources in place, the 70:20:10 model can engage your team by making learning immediately actionable. When employees feel empowered to take action in the workplace, they focus on their career goals, are more eager to collaborate with peers, and take initiative to connect with others without waiting for others to push them towards these critical relationships.

Allows scalability

The majority of learning opportunities through the 70:20:10 model are provided on the job and through workplace relationships. This makes any learning and development program easy to scale, without sacrificing personalization. This learning model also allows employees to leverage specific components based on their needs and ‘upgrade’ to more intensive experience-based programs when the time is right.

How to get started with the 70:20:10 learning model

If you’re thinking about introducing the 70:20:10 model to your organization but aren’t sure where to start, we’re here to help. Below, we laid out an overview of each component of the learning model and share recommendations on how to address each one.

For the 70%: Job-related experiences

Employees should gain the bulk of their learning opportunities through their jobs. This can be achieved in a variety of ways, whether that’s by acquiring new skills while working on a project or navigating challenges that come up in the role. To help employees make the most of their on-the-job learning experience, you can:

  • Introduce employees to new projects that broaden the scope of their role
  • Expand their decision-making authority
  • Provide opportunities for employees to manage people and projects
  • Include them in more strategic leadership meetings
  • Offer mentoring or leadership coaching to provide on-the-job support

For the 20%: Developmental relationships

The key to implementing the 20% is to give employees the opportunity to learn through their interactions with others – whether that’s with a manager, colleague, or a senior leader. Here are a few ideas to help your workforce nurture their workplace relationships:

  • Launch a mentoring program
  • Set up leadership coaching sessions
  • Provide regular opportunities to give and receive feedback
  • Encourage cross-functional involvement in projects

For the 10%: Formal coursework and training

Finally, you want to focus 10% of your efforts on setting up a formal professional development program. Don’t be afraid to step beyond the scope of traditional group training sessions. Here are a few ideas to get you started:

  • Offer videos, webinars, and readable content
  • Share relevant resources authored by industry leaders
  • Provide reimbursem*nt for certifications and career development classes
  • Host seminars and panel discussions

If you find that your learning and development efforts aren’t quite delivering the ROI that you anticipated, consider introducing the 70:20:10 learning model to your organization. If you want to learn how Torch’s leadership development platform can support your development needs, request a demo.

Why the 70:20:10 learning model works, and how to implement it (2)

Why the 70:20:10 learning model works, and how to implement it (2024)

FAQs

Why the 70:20:10 learning model works, and how to implement it? ›

According to the model, learning comes from three different components: 70% comes through job experiences. 20% occurs socially through friends and colleagues. 10% comes through formal training.

Why is the 70/20/10 model effective? ›

The 70-20-10 rule reveals that individuals tend to learn 70% of their knowledge from challenging experiences and assignments, 20% from developmental relationships, and 10% from coursework and training.

What are the implications of the 70/20/10 model? ›

It suggests that 70% of what we learn comes from on-the-job experiences, 20% from colleagues and co-workers, and 10% from formal training.

What is the 70 20 10 principle of learning? ›

In fact, it states that: 70% of learning happens through on-the-job experience. 20% of learning happens socially through colleagues and friends. And 10% of learning happens via formal training experiences.

How do you implement a learning and development strategy? ›

How to create an effective L&D strategy
  1. Create a flexible L&D structure. ...
  2. Identify organizational priorities. ...
  3. Recognize the overall business strategy. ...
  4. Adopt a tailored approach to learning. ...
  5. Improve employee recruitment and retention. ...
  6. Assess internal stakeholders. ...
  7. Provide sufficient resources and budgeting.
Mar 14, 2024

How do you implement a trained model? ›

Train your own model versus using an already trained model

However, trained models only really work when the label and features match your dataset exactly. For example, if a trained model uses 25 features and your dataset only includes 24 of them, the trained model will most likely make bad predictions.

What is the purpose of the 70 20 10 content strategy rule? ›

The 70–20–10 rule is a strategic framework that outlines how to allocate resources within your digital marketing and content strategy. It suggests that your efforts should be divided into three distinct categories: 70% for Core Strategies: The largest share of your resources — 70% — is earmarked for core strategies.

What are the benefits of 70 20 10? ›

Advantages
  • Empowers employees: Applying the 70:20:10 model gives employees more learning autonomy, which is very important for adult learners. ...
  • It's practical: Focusing on experiential learning means that employees learn valuable new skills and ways to apply them instead of just boning up on theory.
Aug 31, 2023

Is the 70/20/10 model outdated? ›

Despite its rise in popularity and the fact that many people believe it is 70:20:10 is still relevant, many people and organizations point to problems. A big part of the 70 20 10 model criticism has to do with the lack of empirical supporting data and the use of absolute numbers.

What advantages does 70 20 10 provide in relation to aligning learning with business strategies and outcomes? ›

The 70-20-10 model emphasizes that the majority of learning comes from on-the-job experience. By providing opportunities for employees to apply what they have learned in a real-world setting, training programs can become more relevant and applicable, which can increase their ROI.

What is the 70 20 10 learning model alternative? ›

My humble suggestion is that we replace the 70-20-10 model with something I call the 3-to-1 learning model. It's a simple, actionable model: for every one formal learning event, you should design and facilitate three on-the-job application exercises.

What is a recommended strategy for learning is known as the 70:20:10 model? ›

The 70 20 10 model states that people obtain: 70% of their knowledge from job-related experiences, 20% from interactions with others, like coworkers and managers, 10% from formal learning events.

How do you do the 70 20 10 rule? ›

The 70-20-10 budget formula divides your after-tax income into three buckets: 70% for living expenses, 20% for savings and debt, and 10% for additional savings and donations. By allocating your available income into these three distinct categories, you can better manage your money on a daily basis.

Who developed the 70 20 10 learning model? ›

The 70:20:10 learning model was developed by Morgan McCall, Robert Eichinger, and Michael Lombardo at the Center for Creative Leadership in the mid-1990s. They surveyed almost 200 executives about their learning philosophy. The results were pretty surprising, and caused a notable shift in the learning world.

What is the 70 20 10 rule for adult learning? ›

It holds that individuals obtain 70% of their knowledge from job-related experiences, 20% from interactions with others, and 10% from formal educational events.

How do you create a learning and development program? ›

  1. Step 1: Recognize Goals. ...
  2. Step 2: Identify Competencies. ...
  3. Step 3: Do a Gap Analysis. ...
  4. Step 4: Interview Employees. ...
  5. Step 5: Offer Formal Training. ...
  6. Step 6: Add Coaching/Mentoring. ...
  7. Step 7: Allow Self-Directed Learning.

How do you structure a learning and development program? ›

A learning and development program for training employees should be well thought out in terms of curriculum and must seek to impart in them the culture of continuous learning and evolving as an organization. The program should begin with a skill gap analysis and must set learning objectives in advance.

What type of learning comes from the 70% of the 70:20:10 model social learning? ›

70 percent of learning comes from experience, experiment and reflection. 20 percent derives from working with others.

What advantages does 70-20-10 provide in relation to aligning learning with business strategies and outcomes? ›

The 70-20-10 model emphasizes that the majority of learning comes from on-the-job experience. By providing opportunities for employees to apply what they have learned in a real-world setting, training programs can become more relevant and applicable, which can increase their ROI.

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