These are the most successful products from Dragons Den and where to buy them (2024)

As Dragons Den returnsfor another series we've lookedback at some of the most successful products and pitches over the years.

From an umbrella vending machine to a device that can boil an egg mess-free without water, the dragons have seen it all much more.

With the popular show now entering its 18th series, we've looked back to past seasons to see which products have gained the most success.

Some of these items have become so popular that you might have forgotten their humble beginnings and the pitches behind them.

Levi Roots Reggae Reggae Sauce

This spicy BBQ sauce was pitched by now household name Levi Roots and was invested by Peter Jones and Richard Farleigh.

Currently, the Reggae Reggae company is worth £30 million and has become a staple in supermarkets across the country.

Roots have not just stopped at sauces, with an album, BBC cooking show, cookbooks, Caribbean-inspired food festival, and plans to launch a chain of restaurants, the entrepreneur has found the most success from the Den.

The much-loved product can be found in a number of stores including Morrisons, Asda, Tesco,and many more.

Chocbox

Created by Peter Moule, the Chocbox is an aplastic cable device that allows you to store electrical wires safely.

Pitched back in 2007, dragons Duncan Bannatyne and James Caan invested £150,000 with a 36% stake.

Three months after the pitch the product made its first million and has since made over £25 million in global sales and shipsto 152 countries.

The ChocBox can be brought from Screwfix, toolstation, Wickes,and other retailers.

Magic Whiteboard

With an original investment of £100,000 from Deborah Meaden and Theo Paphitis, this portable whiteboard roll became a smash hit.

The Magic Whiteboard was created by husband and wife Neil and Laura Westwood and has since become the two Dragons' most successful investment.

Since the show, the pair have seen a lot of success and have even bought back their shares from Meaden and Paphitis have given them a return of £800,000 from the original £100,000.

The board is now stocked in all Ryman stores, Sainsbury's, Viking Direct, and online retailers.

Wonderbly

Originally named Lost My Name the Wonderbly brand focuses on creating personalised illustrated fiction books for children.

The team of founders took to the den in 2014 and received a £100,000 investment from Piers Linney.

Since the original pitch, the company has sold an impressive twomillion books and has announced a project with the Roald Dahl Estate.

The books can be brought via the Wonderbly site, Amazon, Not On The High Street, and some local supermarkets too.

Skinny Tan

This tanning location brand started with a £60,000 investment from Kelly Hoppen and Piers Linney and has since made an annual turnover of £2.2 million.

The self-tan was originally launched in Australia by Kate Cotton and Louise Ferguson and isa fake tanning lotion that claims to reduce the appearance of cellulite.

The successful product can be brought in stores and online from Superdrug, Boots,and Feel Unique.

Trunki

The Trunki is a ride-on hand luggage suitcase for children that although didn't receive investment has become a multi-million business.

Created by Rob Law the children's trunk was turned down after Theo Paphitis broke a strap of the suitcase leading to Dragons questioning the quality.

However, Paphitis has since regretted the remarks as Trunki is the most successful product never to be invested by the Dragons, making revenue of £8.13 million.

The suitcases can be brought from Argos, Amazon, Boots,and Trunki.

These are the most successful products from Dragons Den and where to buy them (2024)

FAQs

What is the best product from dragons den? ›

The show has seen some great and not-so-great pitches since it first aired in 2005. The Chocbox, Magic Whiteboard, Wonderbly, Reggae Reggae Sauce, the Craft Gin Club and Skinny Tan are among some of the most successful pitches on Dragons' Den which received an investment.

What is the most successful business to come from dragons den? ›

Levi Roots Reggae Reggae Sauce

Roots have not just stopped at sauces, with an album, BBC cooking show, cookbooks, Caribbean-inspired food festival, and plans to launch a chain of restaurants, the entrepreneur has found the most success from the Den.

What was the failed business from dragons den? ›

Tangle Tweezer- Every woman's delight…

Tweezers are a must- have in every woman's purse. A Tangle Tweezer sounds better? One of the Dragons' Den failures, Shaun Pulfrey, could not get funding from the investors for his tweezers that can smoothen tangled hair.

Which dragon is a billionaire? ›

Peter Jones' net worth

Net worth - £1.157 billion. Peter Jones is the richest and longest-serving Dragon, having joined the show on its very first season.

Is Skinny Tan successful? ›

With revenues of £1m for 2014 and turnover set to double to £2.2m over the next 12 months, it's no wonder that Skinny Tan was a winner in the Den.

What is the number 1 most profitable company in the world? ›

1) Saudi Aramco – $247.43 Billion

Led by its current CEO Amin H. Nasser, this company, which started in 1933, thrives in the oil and gas industry.

Do dragons den actually invest? ›

Each Dragon is working as an individual investor. The Dragons can invest as little or as much of their own money as they want. It is up to the entrepreneur to persuade them to match the required investment or pledge to invest a portion thereof.

Who is the richest out of the dragon's den? ›

Peter Jones

He's the only Dragon still standing from the very first series 19 years ago, and he's also the richest. According to the Sunday Times Rich List in 2023, he reportedly has a net worth of £1.2billion. He started his journey to wealth as a young man by setting up his tennis coaching school.

What was the biggest deal in dragons Den history? ›

After appearing on the show, the group behind GoCompare.com bought the energy switching site. Mr Hodson and Mr De Zoete said the £8.5million sale meant the Dragons had more than doubled their money in less than 12 months and could triple their money.

Do dragons den cast get paid? ›

Here was me thinking they'd spend all day listening to pitches from entrepreneurs all for their own image and the chance at making money from the companies afterwards. But no, that's definitely not the case! The Dragons are actually paid a fair whack for their time in the Den, to add to their already huge net worths.

Which dragon died from the den? ›

Former Dragons' Den star Hilary Devey has died aged 65.

Devey, who grew up in Leeds, died after a long illness on Saturday night, her publicist Benjamin Webb said. The Bolton-born entrepreneur, who founded the multimillion-pound freight distribution business Pall-Ex in the 1990s, died at her holiday home in Morocco.

What was the biggest deal in Dragons Den history? ›

After appearing on the show, the group behind GoCompare.com bought the energy switching site. Mr Hodson and Mr De Zoete said the £8.5million sale meant the Dragons had more than doubled their money in less than 12 months and could triple their money.

What is the boiled egg cooker in the Dragons Den? ›

In possibly the most disastrous demonstration of any product on the show so far, James Seddon unveiled his waterless egg boiler - a little plastic pod that could cook a single egg in 60 seconds. He forgot to put the egg in during his demo but still secured a £75,000 investment from two of the dragons.

How much has reggae reggae sauce made? ›

What is Reggae Reggae sauce's net worth? Reggae Reggae Sauce has a net worth of approximately $45 million. This is the equivalent of over £32.7 million. The company has worked and created products with companies including Subway, Domino's Pizza and Birds Eye.

Was Magic Whiteboard a success? ›

With the BBC's Dragon's Den returning for its 18th series next week, Worcester-based Magic Whiteboard has been revealed as the second most successful business ever to come out of the Den. Financial comparison site money.co.uk has compiled a list of seven of the most successful applicants from the series.

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