– Profitability, growth, efficiency, liquidity, solvency
Profitability:maximising profits and making a financial return from business activities. Businesses need to:
- Monitor revenue and pricing policies
- Costs and expenses
- Inventory levels
- Levels of assets
Growth:increasing size and value of business in long term.
Efficiency:maximising return while minimising inputs.
Liquidity:extent to which businesses can meet its short term financial commitments ie short term debts / current liabilities.
- Ensuring cash flow of the business can meet its commitments.
Solvency:whether the business can meet its long-term financial commitments and the long term stability of the business.
– short-term and long-term
- Short term objectives are typically liquidity and solvency.
- Long term objectives are profitability, efficiency and growth.