False Eyelashes Market to Grow by USD 513.3 Million (2025-2029), Driven by Eye Makeup Preferences; AI Impact on Market Trends (2025)

NEWYORK, Jan. 15, 2025 /PRNewswire/ -- Report onhow AI is redefining market landscape - The global false eyelashesmarket size is estimated to grow by USD 513.3 million from 2025-2029, according toTechnavio. The market is estimated to grow at a CAGR of6.2% during the forecast period. Rising preference foreye makeupis driving market growth,with a trendtowardsincreasing adoption of multichannel marketing byvendors of false eyelashes. However,ethical sourcing of rawmaterials for false eyelashes poses a challenge. Key marketplayers include Acelashes, American International Industries, BabilLashes Factory Co., Bella Lash Extensions, Blink Lash Store, EsqidoLtd., Gianni Lashes, HB USAHoldings Inc., House of Lashes, Jauntsky Arts and Crafts Co. Ltd.,JoMay Tsingtao Beauty Co. Ltd, KISS Products Inc., Lashify, LemerLashes, Lilly Lashes LLC, NovaLash, PAC Cosmetics LLP, Parfums deCoeur Ltd., PT. Bio Takara, QingdaoElour Beauty, The Estee Lauder Co. Inc., and Velour CosmeticsInc..

False Eyelashes Market to Grow by USD 513.3 Million (2025-2029), Driven by Eye Makeup Preferences; AI Impact on Market Trends (1)

AI-Powered Market Evolution Insights. Ourcomprehensive market report ready with the latest trends, growthopportunities, and strategic analysis- View Free Sample ReportPDF

Forecastperiod

2025-2029

Base Year

2024

HistoricData

2019 - 2023

SegmentCovered

Distribution Channel(Offline and Online), Type (Synthetic and Natural), and Geography(North America, APAC, Europe, South America, and Middle East andAfrica)

RegionCovered

North America, APAC,Europe, South America, and Middle East and Africa

Key companiesprofiled

Acelashes, AmericanInternational Industries, Babil Lashes Factory Co., Bella LashExtensions, Blink Lash Store, Esqido Ltd., Gianni Lashes, HB USAHoldings Inc., House of Lashes, Jauntsky Arts and Crafts Co. Ltd.,JoMay Tsingtao Beauty Co. Ltd, KISS Products Inc., Lashify, LemerLashes, Lilly Lashes LLC, NovaLash, PAC Cosmetics LLP, Parfums deCoeur Ltd., PT. Bio Takara, Qingdao Elour Beauty, The Estee LauderCo. Inc., and Velour Cosmetics Inc.

Key Market Trends Fueling Growth

The False Eyelashes Market is thriving in the Makeup andCosmetics industry, driven by Fashion trends and Personal careconsciousness. Urbanization and Influencer marketing havesignificantly increased the demand for Beauty goods, includingfalse eyelashes. Beauty professionals and Salons offer varioustypes of false eyelashes such as multipack packages, individuallashes, clusters, lash strips, and semi-permanent extensions.Youngsters and Beauty artists use false eyelashes for Weddingcosmetics, parties, and desired looks. Flared forms, Mink hair,Sable hair, Human hair, Silk, Acrylic material, Rubber, andPolymers are popular materials used in false eyelashes. Brands likeEylure and Ardell dominate the market. However, there are risksassociated with false eyelashes such as Eye infection, injuries,and allergic reactions. Proper application and care are essentialto avoid these issues. Natural lashes, thickness, styles, shapes,and eye shapes influence the choice of false eyelashes. Syntheticfibers, Fur, Metal, and Eye makeup are other factors impacting themarket. The Fashion entertainment industry, including photo shoots,music videos, and red-carpet events, also drives the demand forfalse eyelashes.

In the false eyelashes market, multichannel marketing plays asignificant role in expanding brand reach and engaging consumersthrough various touchpoints. By utilizing channels such as retailstores, e-commerce platforms, beauty salons, and specialtyboutiques, vendors cater to diverse consumer preferences andshopping behaviors. This integrated approach enhances brandvisibility and customer experience, ultimately driving growth inthe global false eyelashes market.

Insights on how AI is driving innovation,efficiency, and market growth- Request Sample!

MarketChallenges

  • The False Eyelashes Market is thriving in the Makeup andCosmetics industry, driven by fashion trends and personal careconsciousness. Beauty professionals and influencers play asignificant role in promoting this market, especially for weddingsand special events. Urbanization and the rise of salons haveincreased demand for beauty products, including false eyelashes.However, challenges such as eye infections, injuries, and allergicreactions to materials like acrylic, rubber, polymers, andsynthetic fibers persist. Brands like Eylure and Ardell offervarious types of false lashes, including multipack packages,individual lashes, clusters, and lash strips. Natural lashes,thickness, styles, and shapes cater to diverse eye shapes andindividual preferences. Mink hair, sable hair, human hair, silk,and other materials are used to create flared forms for a desiredlook. Eye makeup and eyelash extensions are also popular for photoshoots, music videos, and red-carpet events in the fashionentertainment industry. However, it's crucial to consider potentialrisks and consult beauty practitioners for safe application.
  • The false eyelashes market is facing increasing demand forethical sourcing of raw materials. This trend is driven by growingconsumer awareness and stakeholder expectations. Ethical sourcinginvolves obtaining materials in a way that respects human rights,animal welfare, and environmental sustainability. Vendors areresponding to this need by taking initiatives toward sustainabledevelopment. However, there are technical and formulationchallenges associated with using green ingredients in falseeyelashes. Despite these hurdles, the importance of ethicalsourcing cannot be overlooked, as it is a critical factor in thegrowth of the global false eyelashes market.

Insights into how AI is reshaping industries anddriving growth-Download a Sample Report

Segment Overview

This false eyelashes market report extensively covers marketsegmentation by

  1. Distribution Channel
    • 1.1 Offline
    • 1.2 Online
  2. Type
    • 2.1 Synthetic
    • 2.2 Natural
  3. Geography
    • 3.1 North America
    • 3.2 APAC
    • 3.3 Europe
    • 3.4 South America
    • 3.5 Middle East andAfrica
  4. Country
    US, China, UK, Germany, and Canada

1.1Offline- The offline segment dominated theglobal false eyelashes market in 2024, accounting for the largestshare. This trend is expected to continue during the forecastperiod. The expanding retail industry and the establishment ofnumerous retail outlets are driving sales of false eyelashesthrough the offline segment. False eyelashes are available invarious retail formats, including specialty stores, massmerchandisers, and drugstores. Specialty stores offer a wide rangeof false eyelashes from different brands, making them popular amongconsumers. Mass merchandisers, such as Walmart, Tesco, and Target,stock limited and popular brands, enabling consumers to compareproduct costs and qualities. Drugstores, with their wide presenceand convenient locations, offer false eyelashes at discountedprices and an enjoyable shopping experience. The number of offlinedistribution channels is increasing in countries like the US, theUK, and Brazil. This trend isexpected to continue, contributing to the growth of the offlinesegment of the global false eyelashes market during the forecastperiod. Consumers find it convenient to purchase false eyelashesfrom these channels due to the availability of a wide range ofproducts, personalized shopping experiences, and competitivepricing.

Download complimentary Sample Report togain insights into AI's impact on market dynamics, emerging trends,and future opportunities- including forecast (2025-2029) andhistoric data (2019 - 2023)

Research Analysis

The false eyelashes market is a sub-segment of the largermakeup, cosmetics, and beauty goods industry, focusing on enhancingthe appearance of natural lashes. Fueled by fashion trends andpersonal care consciousness, the market has seen significant growthin recent years. Urbanization and the increasing popularity ofbeauty salons and practitioners have also contributed to itsexpansion. Influencer marketing plays a crucial role in promotingfalse eyelashes, with beauty influencers showcasing various styles,shapes, and materials, such as synthetic fibers, fur, and metal.Wedding cosmetics is another key application area, as brides oftenopt for fuller, more dramatic lashes for their special day.However, potential risks such as eye infections and injuries mustbe addressed to ensure user safety. Natural lashes remain a popularalternative, with some individuals preferring to enhance theirthickness and length through extensions rather than false lashes.Overall, the false eyelashes market continues to evolve, offering awide range of options to cater to diverse beauty preferences andtrends.

Market Research Overview

The False Eyelashes Market has witnessed significant growth inrecent years, fueled by the increasing trend of makeup andcosmetics, as well as the growing consciousness towards personalcare and appearance. Urbanization and fashion trends have played acrucial role in popularizing false eyelashes as a must-have beautyessential. Beauty professionals, including beauticians and beautyartists, have been instrumental in driving the demand for falseeyelashes, offering various styles, shapes, and materials such asmink hair, sable hair, human hair, silk, acrylic material, rubber,polymers, and synthetic fibers. False eyelashes have become astaple in the beauty industry, with various forms includingindividual lashes, clusters of lashes, lash strips, andsemi-permanent eyelash extensions. They are used for variousoccasions, including weddings, parties, photo shoots, music videos,and red-card events, as well as for personal use and individualstyle. However, false eyelashes come with their risks, includingeye infections, injuries, and allergic reactions. It is essentialto follow proper application techniques and consult a beautyprofessional for safe use. Influencer marketing has also played asignificant role in promoting false eyelashes, with influencersshowcasing their favorite false eyelash brands and styles on socialmedia platforms. Youngsters, in particular, have embraced falseeyelashes as a way to enhance their appearance and achieve theirdesired look. With various thickness, lengths, and flared formsavailable, false eyelashes cater to diverse eye shapes and personalpreferences. However, it is essential to consider the materialsused and potential risks before making a purchase.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

  • Distribution Channel
    • Offline
    • Online
  • Type
    • Synthetic
    • Natural
  • Geography
    • North America
    • APAC
    • Europe
    • South America
    • Middle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisorycompany. Their research and analysis focuses on emerging markettrends and provides actionable insights to help businesses identifymarket opportunities and develop effective strategies to optimizetheir market positions.

With over 500 specialized analysts, Technavio's report libraryconsists of more than 17,000 reports and counting, covering 800technologies, spanning across 50 countries. Their client baseconsists of enterprises of all sizes, including more than 100Fortune 500 companies. This growing client base relies onTechnavio's comprehensive coverage, extensive research, andactionable market insights to identify opportunities in existingand potential markets and assess their competitive positions withinchanging market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email:media@technavio.com
Website:www.technavio.com/

False Eyelashes Market to Grow by USD 513.3 Million (2025-2029), Driven by Eye Makeup Preferences; AI Impact on Market Trends (2)

False Eyelashes Market to Grow by USD 513.3 Million (2025-2029), Driven by Eye Makeup Preferences; AI Impact on Market Trends (3)View original content to downloadmultimedia:https://www.prnewswire.com/news-releases/false-eyelashes-market-to-grow-by-usd-513-3-million-2025-2029-driven-by-eye-makeup-preferences-ai-impact-on-market-trends---technavio-302351740.html

SOURCE Technavio

False Eyelashes Market to Grow by USD 513.3 Million (2025-2029), Driven by Eye Makeup Preferences; AI Impact on Market Trends (2025)
Top Articles
Latest Posts
Recommended Articles
Article information

Author: Geoffrey Lueilwitz

Last Updated:

Views: 5534

Rating: 5 / 5 (80 voted)

Reviews: 95% of readers found this page helpful

Author information

Name: Geoffrey Lueilwitz

Birthday: 1997-03-23

Address: 74183 Thomas Course, Port Micheal, OK 55446-1529

Phone: +13408645881558

Job: Global Representative

Hobby: Sailing, Vehicle restoration, Rowing, Ghost hunting, Scrapbooking, Rugby, Board sports

Introduction: My name is Geoffrey Lueilwitz, I am a zealous, encouraging, sparkling, enchanting, graceful, faithful, nice person who loves writing and wants to share my knowledge and understanding with you.