Sophie Danby April 7, 2023
- 11 min read
So, here's the thing. We all know that we need structure to work effectively, but where do we start with so many options available? One tool worth considering is the Business Model Canvas (BMC). Used effectively, it can give solid structure to your planning. In this article we will examine how the model works and a few ways to use it effectively. Then, we will describe its best practices and some recommendations on getting started. Finally, we will explore possible alternatives. Ready to get to know all about the BMC? Let's begin. InvGate Service Desk ITSM software 4.6 Gartner ★ ★ ★ ★ ★ The Business Model Canvas is a strategic management tool that helps businesses visualize and analyze their business models. It consists of 9 fundamental building blocks that describe the core aspects of a company's value proposition, infrastructure, customers, and finances (more on that later, we promise). By using it, organizations can gain a deeper understanding of their overall business model, identify areas for improvement, and develop new strategies for growth. One of the key benefits of the BMC format is that it's very visual. Used adequately, it allows organizations to create a display of their business model in alignment with strategic business objectives and the overall value proposition. The nine BMC building blocks were initially presented in 2005 by Alexander Osterwalder. They were based on his Ph.D. work on business model ontology, supervised by Yves Pigneur. Since its release, the authors have developed other related tools, such as the Culture Map and the Value Proposition Canvas, which have helped the BMC tool to evolve and added value to it. Some examples of the BMC include: Both the Lean and Business Model Canvas enable you to capture your entire model on a single page. The primary difference between them is that the Lean Canvas focuses mainly on solving a particular problem. The Business Canvas Model, on the other hand, is more sales orientated and usually focuses on selling products or services. Even though the BMC offers a series of features in order to effectively visualize and analyze your organization's business model, there are also some possible drawbacks to be aware of – and avoid. To start on the right note, the benefits of the Business Model Canvas include: However, if you choose to work with this management tool, you need to consider its potential disadvantages: The Business Model Canvas is organized in ninebuilding blocks that represent a business model's key elements. These building blocks are: The Business Model Canvas is flexible – no one size fits all. But for our money, there are 14 steps to effectively build it. The first step is to define the purpose of the Business Model Canvas. Where are you now, and where do you want to be? What do you hope to achieve? Who is the target audience? Have you double-checked to ensure what you want to achieve is in line with the strategic objectives of the rest of the business? Identify the nine building blocks of the BMC, review each in relation to your business, and understand their purpose. What will add value? Start by defining the unique value that your business offers to customers. This will be the foundation of your canvas. Define the different groups of customers your business targets and their specific needs and preferences so you can focus and direct your efforts accordingly. Identify your business' relationships with its customers and how it interacts with them. You can also use this step to identify your most important relationships so you can focus more effort on maintaining and improving them. Identify your business's channels to reach and interact with its customers, including physical and digital channels. From a service desk perspective, this could be offering a tier 0 channel with self-service or AI-enabled support capabilities before providing tier 1 and level 2 channels which offer a more people-centric user experience. Identify your business's relationships and collaborations with its suppliers, vendors, and other external partners. Remember, it's not just relationships with customers and stakeholders that matter, your suppliers are part of your team, so manage those relationships appropriately. Define the key activities that your business must perform to deliver its value proposition and operate successfully. Identify the key resources that your business requires to operate, including people, knowledge and wisdom, financial assets, and IT assets. Identify the different sources of revenue that your business generates from its customers. If you have a finance team, work with them to identify current revenue streams and plan for future ones. Work with your finance team to identify the various costs that your business incurs to operate, CAPEX, and OPEX costs. Once you have defined all of the building blocks, you can start creating the canvas to visualize what you are planning to accomplish. The BMC isn't a one-and-done approach. Review your model and seek feedback from your stakeholders to correct the course when needed. In the words of Walt Disney, "Keep moving forward." Build and refine your model over time to reflect current and future activities more accurately. No one likes a blank page, do they? The difficult part is always getting started, but I promise, if you follow these steps, you'll be off to a great start: While the Business Model Canvas is a popular tool for developing and communicating a business model, other options are available too. Some alternatives include: The Business Model Canvas or BMC is a strategic management tool that helps businesses visualize, design, and analyze their business models. Some of its common applications include business planning, value propositions, and modeling. If you want to give it a shot to plan your organization’s strategy, make sure that you have your BCM template ready with the nine key elements that need to be completed. And don’t forget to follow through our six tips on how to get started! To make a good Business Model Canvas, clearly define the unique value proposition of your business and ensure that the key building blocks of the canvas (such as channels, revenue streams, and cost structure) are aligned with the overall strategic objectives of the business. Review and improve the canvas as needed to continue improving and aligning with business needs. The four types of business models are product, service, platform, and sub-subscription-based. Value Propositions, enablers, and financial planning.The Business Model Canvas, explained
Business Model Canvas examples
Lean Canvas vs. Business Model Canvas
Advantages and disadvantages of the Business Model Canvas
The 9 building blocks of a Business Canvas Model
How to build a Business Model Canvas in 14 steps
Step 1: Define the purpose
Step 2: Identify the nine building blocks
Step 3: Define the Value Proposition
Step 4: Identify your Customer Segments
Step 5: Define Customer Relationships
Step 6: Determine the Channels
Step 7: Define Key Partnerships
Step 8: Identify Key Activities
Step 9: Determine Key Resources
Step 10: Determine Revenue Streams
Step 11: Determine Cost Structure
Step 12: Build the Canvas
Step 13: Review and refine
Step 14: Keep going!
How to complete a Business Model Canvas
Six alternatives to the Business Model Canvas
Key takeaways
Frequently Asked Questions
How do you make a good Business Model Canvas?
What are the four types of business models?
What are the three sections of the Business Model Canvas?
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