Alkaline88® Begins Shipping Single-Serve 1-liter to National Specialty Discount Chain
The Alkaline Water Company Inc.(NASDAQ and TSXV:WTER)(the “Company”), a producer of bottled alkaline water,flavored-infused waters, and CBD-infused products sold under thebrand names Alkaline88®, A88™, and A88CBD™, respectively, todayannounced that its flagship brand Alkaline88® would soon beavailable at a specialty discount retailer in over 7,000 storesnationwide.
“I am very proud of our sales team and broker,International Food and Beverage Inc., for bringing our flagshipproduct Alkaline88® to a new and exciting class of trade. With over7,000 stores nationwide, this retailer will begin to roll outAlkaline88’s 1-liter into all stores over the next twomonths. This win is the first major national retailer that wehave added since Walmart and CVS. As a company, we areexcited to enter this new retail channel and look forward toexpanding into other major classes of retail trade. We expect tosee the 1-liters on the shelves in March and other single-servesizes later this summer. Follow us on Twitter, Facebook, andInstagram for updates on this exciting new class of trade,” statedRichard A. Wright, President and CEO of The Alkaline WaterCompany.
The specialty discount retail channelrepresented roughly $34 billion in retail sales according to the2019 Super Market News Top 75 list of North America’s largest foodretailers and wholesalers. The retailer operates one of the largestchains of retail discount stores in the U.S, selling merchandise incategories including consumables, household products, apparel andaccessories, and seasonal items.
About The Alkaline Water Company Inc.
The Alkaline Water Company Inc.(NASDAQ andTSXV: WTER) is a producer of bottled alkaline water,flavored-infused waters, and CBD infused products sold under thebrand names Alkaline88®, A88™, and A88CBD™, respectively. With itsinnovative, state-of-the-art proprietary electrolysis process,Alkaline88® delivers perfect 8.8 pH balanced alkalinedrinking water with trace minerals and electrolytes. The Companyrecently announced a broad line of CBD infused products, whichinclude ingestibles and topical products. For its ingestibles line,the A88™ Infused Beverage Division Inc. intends to produce CBDinfused drinks, beverage shots, tinctures, capsules, and powderpacks. For its topicals line, A88™ Infused Products Inc. producessalves, balms, lotions, essential oils, and bath-salt all made withlab-tested full-spectrum hemp. To purchase A88CBD™ products online,visit us at www.A88CBD.com.
The Alkaline Water Company Inc. is currentlypursuing a national multi-channel, mass-market expansion strategywith a direct-to-warehouse model and co-packaging facilities thatare strategically located 600 miles within 95% of the U.S.population. Founded in 2012, the Company is headquartered inScottsdale, Arizona. To learn more about The Alkaline WaterCompany, please visitwww.thealkalinewaterco.comorconnect on Facebook, Twitter, Instagram, or LinkedIn.
Notice Regarding Forward-Looking Statements
This news release contains “forward-lookingstatements.”Statements in this news release that are notpurely historical are forward-looking statements and include anystatements regarding beliefs, plans, expectations, or intentionsregarding the future.Such forward-looking statements include,among other things, the following: that Alkaline88’s 1-literproduct will begin being rolled out into all stores over the nexttwo months; that the Company looks forward to expanding into othermajor classes of retail trade; and that the Company expects to seethe 1-liters on the shelves in March and other single-serve sizeslater this summer.
The material assumptions supporting theseforward-looking statements include, among others, that the demandfor the Company’s products will continue to grow significantly;that the past production capacity of the Company’s co-packingfacilities can be maintained or increased; that there will beincreased production capacity through implementation of newproduction facilities, new co-packers, and new technology; thatthere will not be interruptions on production of the Company’sproducts; that there will not be a recall of products due tounintended contamination or other adverse events relating to theCompany’s products; and that the Company will be able to obtainadditional capital to meet the Company’s growing demand and satisfythe capital expenditure requirements needed to increase productionand support sales activity. Actual results could differ from thoseprojected in any forward-looking statements due to numerousfactors. Such factors include, among others, governmentalregulations being implemented regarding the production and sale ofalkaline water or any other products; additional competitorsselling alkaline water and enhanced water products in bulkcontainers reducing the Company’s sales; the fact that the Companydoes not own or operate any of its production facilities and thatco-packers may not renew current agreements and/or not satisfyincreased production quotas; the fact that the Company has alimited number of suppliers of its unique bulk bottles; thepotential for supply-chain interruption due to factors beyond theCompany’s control; the fact that there may be a recall of productsdue to unintended contamination; the inherent uncertaintiesassociated with operating as an early stage company; changes incustomer demand and the fact that consumers may not embraceenhanced water products as expected or at all; the extent to whichthe Company is successful in gaining new long-term relationshipswith new retailers and retaining existing relationships withretailers; the Company’s ability to raise the additional fundingthat it will need to continue to pursue its business, plannedcapital expansion and sales activity; and competition in theindustry in which the Company operates and market conditions. Theseforward-looking statements are made as of the date of this newsrelease, and the Company assumes no obligation to update theforward-looking statements, or to update the reasons why actualresults could differ from those projected in the forward-lookingstatements, except as required by applicable law, including thesecurities laws of the United States and Canada. Although theCompany believes that any beliefs, plans, expectations andintentions contained in this news release are reasonable, there canbe no assurance that any such beliefs, plans, expectations orintentions will prove to be accurate. Readers should consult all ofthe information set forth herein and should also refer to the riskfactors disclosure outlined in the reports and other documents theCompany files with the SEC, available at www.sec.gov, and on theSEDAR, available atwww.sedar.com.
The Company intends to comply in full with all federal, state, andlocal laws, rules, and regulations as the Company develops itsCBD-infused ingestible products. The Company will not pursue thecommercial production or sale of CBD-infused ingestible productsuntil legally permitted. The Company is closely watching andresponding to all regulatory developments within the FDA and ineach individual U.S. state, and plans to launch its CBD infusedingestible products accordingly.
The Alkaline Water Company Inc.
Richard A. Wright
President and CEO
800-923-1910
investors@thealkalinewaterco.com
Media
Jessica Starman
888-461-2233
jessica@elev8newmedia.com
Neither TSX Venture Exchange nor its RegulationServices Provider (as that term is defined in the policies of theTSX Venture Exchange) accept responsibility for the adequacy oraccuracy of this release.
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