70–20–10 rule in digital marketing and content strategy (2024)

FAQs

70–20–10 rule in digital marketing and content strategy? ›

70% of content should be proven content that supports building your brand or attracting visitors to your site. 20% of content should be premier content which may be more costly or risky but has a bigger potential new audience, for example 'viral videos' or infographics. 10% of content should be more experimental.

In fact, it states that: 70% of learning happens through on-the-job experience. 20% of learning happens socially through colleagues and friends. And 10% of learning happens via formal training experiences.

The 80/20 rule in content marketing states that 80% of your content should focus on providing value to your audience, while only 20% of your content should promote your brand or product. It ensures that you provide valuable content to your audience while promoting your brand or product.

The 70-30 rule is simple. For every email you send, 70% should be dedicated to providing value – educating, engaging, and building a relationship with your audience. The remaining 30% is your chance to transition subtly into a sales pitch.

4-1-1 is a simple rule of thumb that divides the information you share into three types: 4 pieces of curated content, shared from external sources. 1 piece of original content, produced by you. 1 piece of promotional content, aimed at making sales.

70% of content should be proven content that supports building your brand or attracting visitors to your site. 20% of content should be premier content which may be more costly or risky but has a bigger potential new audience, for example 'viral videos' or infographics. 10% of content should be more experimental.

80% of online sales are from 20% of products. 80% of search visits are from 20% of the keywords (often from brand-terms rather than generic) 80% of leads in content marketing are from 20% of the content assets.

In general, you'll want to aim for 50% of your posts to engage, 30% to inform, and 20% to promote. Keep reading to learn about the different types of posts and why the 50-30-20 rule is a good guide to follow.

Applied in designing and running a website, we can interpret the 80-20 rule to say that 20% of things on your site would give you 80% of your desired results. What this means is that you should focus on that 20% and really perfect it, instead of spreading yourself thin.

Curation: Five posts should be content from other sources relevant to your audience. This is known as curation. Creation: Three posts should be content you've created that's relevant to your audience. Humanization: Two posts out of 10 should be personal, fun content that humanizes your brand to your audience.

What is the 40 40 20 rule digital marketing? ›

The dictum is that 40 percent of your direct marketing success is dependent on your audience, another 40 percent is dependent on your offer, and the last 20 percent is reserved for everything else, including how the material is presented. The following is a brief breakdown of the 40/40/20 rule of direct-mail marketing.

In 2006, Charles Arthur made one of the earliest allusions to the 1:9:90 model when he said that “if you get a group of 100 individuals online, then one will create content, 10 will 'interact' with it (commenting or giving changes), and the other 89 will just view it.”

The Rule of 7 asserts that a potential customer should encounter a brand's marketing messages at least seven times before making a purchase decision. When it comes to engagement for your marketing campaign, this principle emphasizes the importance of repeated exposure for enhancing recognition and improving retention.

Thus, the golden rule to content marketing is to create fans first, then introduce your solution. You may have heard the saying, “Always Be Closing.” That mentality may have you up late nights, overthinking as to why you couldn't close a sale.

Content marketing is a dynamic and multifaceted field that requires a deep understanding of various principles and strategies. At the heart of content marketing lie the 4 C's: Creation, Curation, Connection, and Conversion.

With the 70:20:10 model you learn 70% from on the job experience and from doing. You learn 20% from others in the way of observing, coaching and mentoring. 10% is down to formal training like courses, reading and online learning.

The 70-20-10 budget formula divides your after-tax income into three buckets: 70% for living expenses, 20% for savings and debt, and 10% for additional savings and donations. By allocating your available income into these three distinct categories, you can better manage your money on a daily basis.

In our view, the 70:20:10 model is a practical metaphor illustrating the fact that people learn anywhere, at any time, mostly from their work (70) and from others (20). Structured learning is still important, but it is not the only way, or even the main way in which people achieve high levels of performance.

A 70 20 10 development plan prioritizes on-the-job learning as it accounts for 70% of learning and development. Then mentoring with colleagues and superiors, which accounts for 20%, and finally, formal learning making up the last 10%.