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Dr. Phillip H.
Dr. Phillip H.
Managing Partner at Meridian 84 | Adjunct Professor | Private Equity Investor
Published Sep 3, 2022
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The 4 most important things for a small business to succeed are product, market- the people who will buy your goods or services and money.
A successful company must have all of these factors working in their favor: A good idea coupled with an innovative solution; excellent marketing which brings attention from potential consumers as well as press coverage promoting what you’re doing right now! And lastly solid entrepreneurial skills that can be used when creating new products while also managing existing ones successfully so they don't go out of style before making any profits off them.
Here is how the 4 elements of a successful business should look like:
Product
A product should be simple, concise and honest. Offerings that solve specific problems or offer an easier way of doing things are always more effective than vague promises which cannot really deliver on their promises because they don't have all necessary information to back them up!
Market
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To be successful, a business needs to know their market and cater towards it. The way you find this out is by having proof that demand for your product or service exists already in the world; whether through preorders before they even launch which also shows if there's interest or sales numbers after launching but not before then because those take time!
Money
Money is always an issue when starting any new business. If you don't have enough to keep the company afloat while it's in startup mode, then there may not be much chance for success because many businesses fail due to their lack of funds and underestimated time required before getting your product out into front-of buyers who are qualified with what they need or want.
People
It is the people who make a business work. Without them, an idea would be cheap and easily replaceable with another one from any other company in this world - even if they have nothing else going on! A successful organization needs employees that are tenacious enough to pursue their goals despite all sorts of obstacles put before them by others as well: colleagues whose curiosity piqued at every turn will lead you down new paths towards success; those loyal enough not just now but forevermore remain by your side no matter what challenges face-off against each other daily.
Click the link and take the free, 5-minute ScaleABILITY assessment and get a custom report detailing which of the 8 "Scale Factors" are holding your business back...
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Ariel Rocha
Brazilian Portuguese Voice Over Actor | American English with Brazilian Accent
1y
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That's very interesting and exactly what I was searching for. I am planning my strategy to grow my business and this structure is perfect to start with. Thanks a lot, Phillip!
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